marketing & brand coordinator

Title: marketing & brand coordinator
Area: stellenbosch
Term: permanent
Experience: 3 - 5 yrs
Salary: R15/R19k
Closing Date: urgent
Starting Date: negotiable
Reference Code: slvd-22-22
aslina wines is looking for an ambitious and forward-thinking marketing & brand coordinator to create marketing strategy and manage and implement all day-to-day marketing activities and campaigns.

passionate, motivated and a creative thinker, the successful candidate will have experience and confidence in performing a wide range of marketing activities including developing marketing strategies, creating and implementing marketing/promotional plans and managing stakeholder communications to promote the aslina brand.

responsibilities will include, but not be limited to :
• undertaking market/competitor analysis and understanding the markets in which aslina operates
• researching market conditions and identifying trends both local and international
• carrying out regular competitor price point checks to inform pricing decisions
• creating marketing plans to best reach aslina’s target audiences, both trade and consumer
• preparing an annual promotional calendar
• implementing plans to attract new and retain current customers including test marketing new initiatives
• developing strategies for building and managing membership of aslina’s wine club through a variety of channels
• managing and executing all aspects of social media to ensure planned and coordinated messaging
• arranging participation in trade shows and consumer events
• managing competition entries both local and international
• identifying new merchandising opportunities
• managing the process of creating marketing materials – both design and copywriting
• managing and controlling the marketing budget
• monitoring effectiveness and monthly tracking/reporting of all marketing activities
• understanding brand values and building brand awareness both internally and externally
• working with the sales team(s) to maximise existing and establish new streams of revenue
• working with the tasting room assistant to plan promotions and events
• working partnerships with third parties – corporate relationships, ambassadorships etc
• establishing relationships with retail and trade customers for good customer service
• strengthening relationships with media to expand pr opportunities
• representing brand aslina at trade events and other public appearances as required
• supporting ntsiki on all marketing fronts, both local and international, including diary management

• experience in marketing/brand management, ideally 3-5 years working in marketing
• excellent spoken and written communication skills (english included)
• good organisational and planning skills
• capacity to be creative and innovative when designing marketing plans and materials
• an understanding of the latest marketing techniques and practices
• good wine industry knowledge both trade and consumer - wset qualified (level 2 or above)
• good it knowledge including powerpoint and excel
• proven experience of budget management and forecasting

• pro-active, driven, motivated and able to take initiative
• creative thinker and problem solver
• strong customer service orientation
• able to work autonomously in a small team environment
• ability to live aslina brand values
• own transport & the ability to travel

aslina wines is fully committed to achieving their employment equity goals and preference will be given to applicants who enhance their ability to achieve these goals.