marketing manager – tourism

at visit stellenbosch, we don’t just promote a destination — we bring it to life. from award-winning wineries and world-class cuisine to rich culture, vibrant events, and breathtaking landscapes, stellenbosch is a destination defined by excellence, authenticity, and innovation.

we are looking for a strategic and results-driven marketing manager: tourism to lead how stellenbosch is positioned, experienced, and discovered — both locally and globally.

reporting directly to the ceo, this is a high-impact leadership role where strategy meets execution, and creativity is powered by data. you will act as a custodian of the stellenbosch brand, driving a fully integrated, insight-led marketing approach that delivers measurable growth in visitor numbers, brand visibility & stakeholder value. you will lead through digital, campaigns, pr, trade, partnerships, and events — ensuring every touchpoint tells a compelling, consistent story.

what you’ll lead

strategic leadership & brand stewardship
• shape and evolve the stellenbosch brand across all channels
• translating destination strategy into impactful marketing direction
• ensure a unified, compelling narrative across stakeholders

integrated campaign leadership
• deliver multi-channel campaigns across local and international markets
• align digital, pr, content, trade, and events for maximum impact
• manage and inspire agency partners to deliver best-in-class work

digital & content excellence
• oversee owned platforms including website and content ecosystems
• drive powerful storytelling that reflects the diversity of stellenbosch
• optimize the visitor journey from inspiration to conversion

data-driven performance
• lead with insights, analytics, and market intelligence
• track and optimize performance across engagement, reach, and roi
• continuously refine strategy based on real results

global market growth
• support and execute international market strategies
• build relationships with trade, media, and global partners
• identify opportunities to grow market share in key regions

stakeholder collaboration
• partner with wineries, restaurants, accommodation providers, and event organizers
• drive collaborative campaigns that elevate the full destination offering
• deliver measurable value across the ecosystem

innovation & future thinking
• explore new platforms, technologies, and trends
• pioneer innovative storytelling formats
• keep stellenbosch at the forefront of global tourism marketing


the ideal candidate
• a degree in marketing, tourism, communications, or related field
• 7+ years’ experience in tourism, destination marketing, or similar
• proven success in delivering impactful, measurable campaigns
• strong strategic thinking with hands-on execution ability
• deep expertise in digital marketing, content, seo, and analytics
• experience of managing agencies and complex stakeholder environments
• exceptional communication and influencing skills
• adaptability, drive, and a passion for storytelling and tourism


on offer
• an attractive remuneration package aligned with experience and performance, inclusive of performance-based incentives.
• direct collaboration with the ceo and strategic influence
• a high-visibility leadership role with real impact
• the opportunity to shape stellenbosch’s global positioning
• a dynamic, creative, and collaborative environment
• the chance to contribute to sustainable economic and community growth

due to the local focus of this position, the role is best suited to candidates based in stellenbosch or surrounding areas.